Shopify profit analytics & profit leak detection
Shopify tells you what you sold. It does not tell you what you kept. These pages cover the profit side of a Shopify store: margins, product profitability, returns, discounts, shipping and the leaks that quietly turn a growing store into a flat one.
Estimates, not your numbers. Everything on this page is based on public ecommerce benchmarks and the signals a public storefront exposes. It is an indication of where profit typically leaks — not a measurement of your finances. Connect your store to replace estimates with your actual numbers.
Shopify profit topics
Shopify profit analytics
Shopify analytics is built to report sales. Profit analytics answers a different question: after refunds, discounts, shi…
Shopify profit calculator
Use this page to calculate what a Shopify store actually keeps. The formulas below are the same ones ProfitLeakGuard app…
Shopify profit margin
Margin is three different numbers, and mixing them up is why stores think they are profitable when they are not. Here is…
Shopify profit analysis
Profit analysis is a routine, not a report. This is the sequence we use, and the one ProfitLeakGuard automates once your…
Shopify profit leaks
A profit leak is a cost that keeps running because nothing in your Shopify reporting puts it next to the revenue it cons…
Shopify product profitability
Bestseller lists rank by revenue. Profit rankings often look completely different — and the gap between the two lists is…
Go deeper
Want to know what's hurting your store's profitability?
Run the free Profit Leak Scan and get your estimated Profit Leak Report: your Profit Leak Score, the estimated share of revenue at risk and your top five leaks with the recommended fix.
Free · No card · Nothing to install · Estimates, not your accounting data