Ecommerce profitability resources

Everything we publish is written to be useful without buying anything: formulas you can apply today, benchmark ranges per market, calculators that actually calculate, and plain definitions of the terms that get mixed up most often.

Guides

Ecommerce profit margins

Calculate, benchmark and improve margin for Shopify and WooCommerce stores.

Profit Leak Score explained

What the score measures, how it is calculated and what each band means.

Industry benchmarks

Typical revenue at risk per industry and country.

Tools

Calculators

Profit, margin, product, returns and discounts.

Glossary

Ecommerce profitability terms, defined plainly.

Solutions

One page per profit leak category.

Want to know what's hurting your store's profitability?

Run the free Profit Leak Scan and get your estimated Profit Leak Report: your Profit Leak Score, the estimated share of revenue at risk and your top five leaks with the recommended fix.

Find my profit leaks See how it works

Free · No card · Nothing to install · Estimates, not your accounting data