WooCommerce profit analytics & profit leak detection
WooCommerce reports are built around sales, not profit. These pages cover what actually decides whether your store makes money: true product margin, coupon damage, refund cost, shipping economics and the leaks hiding between them.
Estimates, not your numbers. Everything on this page is based on public ecommerce benchmarks and the signals a public storefront exposes. It is an indication of where profit typically leaks — not a measurement of your finances. Connect your store to replace estimates with your actual numbers.
WooCommerce profit topics
WooCommerce profit analytics
WooCommerce analytics is built to report sales. Profit analytics answers a different question: after refunds, discounts,…
WooCommerce profit calculator
Use this page to calculate what a WooCommerce store actually keeps. The formulas below are the same ones ProfitLeakGuard…
WooCommerce profit margin
Margin is three different numbers, and mixing them up is why stores think they are profitable when they are not. Here is…
WooCommerce profit analysis
Profit analysis is a routine, not a report. This is the sequence we use, and the one ProfitLeakGuard automates once your…
WooCommerce profit leaks
A profit leak is a cost that keeps running because nothing in your WooCommerce reporting puts it next to the revenue it …
WooCommerce product profitability
Bestseller lists rank by revenue. Profit rankings often look completely different — and the gap between the two lists is…
Go deeper
Want to know what's hurting your store's profitability?
Run the free Profit Leak Scan and get your estimated Profit Leak Report: your Profit Leak Score, the estimated share of revenue at risk and your top five leaks with the recommended fix.
Free · No card · Nothing to install · Estimates, not your accounting data