Profit leak solutions
ProfitLeakGuard does not simply show revenue and profit. It identifies where profit is leaking, estimates the financial impact, ranks the biggest problems and recommends what to fix next. Each page below covers one leak category: what causes it, how to measure it and what to change.
Estimates, not your numbers. Everything on this page is based on public ecommerce benchmarks and the signals a public storefront exposes. It is an indication of where profit typically leaks — not a measurement of your finances. Connect your store to replace estimates with your actual numbers.
Leak categories
Product profitability
Ranking products by revenue tells you what is popular. Ranking them by contribution tells you what is worth selling.
Pricing & margins
Most discount damage is not caused by discounting too much. It is caused by discounting evenly across products that do not have the same margin to give.
Returns
A return removes the revenue and keeps most of the cost. In return-heavy categories and markets it is routinely the single largest profit leak in the store.
Abandoned carts
Every abandoned checkout carries the full acquisition cost of the visit and none of the revenue. That makes it the most expensive kind of 'no'.
Customer profitability
Two customers with identical lifetime revenue can differ completely in lifetime profit once discounts, returns and delivery costs are counted.
Shipping profitability
The gap between what customers pay for shipping and what carriers invoice you is one of the most consistent profit leaks in ecommerce — and one of the easiest to close.
Want to know what's hurting your store's profitability?
Run the free Profit Leak Scan and get your estimated Profit Leak Report: your Profit Leak Score, the estimated share of revenue at risk and your top five leaks with the recommended fix.
Free · No card · Nothing to install · Estimates, not your accounting data