Ecommerce profit leak benchmarks by industry and country
Typical share of revenue lost to returns, discounts, shipping, low-margin products and abandoned checkouts — benchmarked per industry and country for Shopify and WooCommerce stores. Pick your industry and market to see the typical ranges, the leaks that usually rank first, and what to fix before you spend another euro on ads.
Fashion & apparel
Germany
Fashion & apparel profit leaks
11.8% – 25.6% of revenue typically at risk
Netherlands
Fashion & apparel profit leaks
10.7% – 23.3% of revenue typically at risk
Belgium
Fashion & apparel profit leaks
10.5% – 23.1% of revenue typically at risk
United Kingdom
Fashion & apparel profit leaks
10.9% – 23.9% of revenue typically at risk
France
Fashion & apparel profit leaks
10.1% – 22.2% of revenue typically at risk
Nordics (SE, DK, NO, FI)
Fashion & apparel profit leaks
11.2% – 24.5% of revenue typically at risk
Southern Europe (ES, IT, PT, GR)
Fashion & apparel profit leaks
9.0% – 20.0% of revenue typically at risk
United States
Fashion & apparel profit leaks
10.4% – 22.8% of revenue typically at risk
Canada
Fashion & apparel profit leaks
10.1% – 22.2% of revenue typically at risk
Australia & New Zealand
Fashion & apparel profit leaks
9.8% – 21.5% of revenue typically at risk
Beauty & personal care
Germany
Beauty & personal care profit leaks
7.2% – 16.6% of revenue typically at risk
Netherlands
Beauty & personal care profit leaks
6.9% – 15.9% of revenue typically at risk
Belgium
Beauty & personal care profit leaks
7.0% – 16.0% of revenue typically at risk
United Kingdom
Beauty & personal care profit leaks
7.2% – 16.5% of revenue typically at risk
France
Beauty & personal care profit leaks
6.9% – 15.7% of revenue typically at risk
Nordics (SE, DK, NO, FI)
Beauty & personal care profit leaks
7.2% – 16.5% of revenue typically at risk
Southern Europe (ES, IT, PT, GR)
Beauty & personal care profit leaks
6.6% – 15.0% of revenue typically at risk
United States
Beauty & personal care profit leaks
7.2% – 16.4% of revenue typically at risk
Canada
Beauty & personal care profit leaks
7.1% – 16.1% of revenue typically at risk
Australia & New Zealand
Beauty & personal care profit leaks
6.9% – 15.7% of revenue typically at risk
Home, garden & interior
Germany
Home, garden & interior profit leaks
7.7% – 18.0% of revenue typically at risk
Netherlands
Home, garden & interior profit leaks
7.4% – 17.2% of revenue typically at risk
Belgium
Home, garden & interior profit leaks
7.4% – 17.3% of revenue typically at risk
United Kingdom
Home, garden & interior profit leaks
7.6% – 17.7% of revenue typically at risk
France
Home, garden & interior profit leaks
7.1% – 16.6% of revenue typically at risk
Nordics (SE, DK, NO, FI)
Home, garden & interior profit leaks
7.7% – 18.0% of revenue typically at risk
Southern Europe (ES, IT, PT, GR)
Home, garden & interior profit leaks
6.9% – 16.0% of revenue typically at risk
United States
Home, garden & interior profit leaks
7.5% – 17.5% of revenue typically at risk
Canada
Home, garden & interior profit leaks
7.5% – 17.5% of revenue typically at risk
Australia & New Zealand
Home, garden & interior profit leaks
7.3% – 17.2% of revenue typically at risk
Electronics & tech
Germany
Electronics & tech profit leaks
8.4% – 19.0% of revenue typically at risk
Netherlands
Electronics & tech profit leaks
7.9% – 17.9% of revenue typically at risk
Belgium
Electronics & tech profit leaks
7.9% – 17.8% of revenue typically at risk
United Kingdom
Electronics & tech profit leaks
8.0% – 18.3% of revenue typically at risk
France
Electronics & tech profit leaks
7.6% – 17.3% of revenue typically at risk
Nordics (SE, DK, NO, FI)
Electronics & tech profit leaks
8.2% – 18.6% of revenue typically at risk
Southern Europe (ES, IT, PT, GR)
Electronics & tech profit leaks
7.3% – 16.4% of revenue typically at risk
United States
Electronics & tech profit leaks
7.8% – 17.8% of revenue typically at risk
Canada
Electronics & tech profit leaks
7.7% – 17.6% of revenue typically at risk
Australia & New Zealand
Electronics & tech profit leaks
7.6% – 17.2% of revenue typically at risk
Food, drinks & supplements
Germany
Food, drinks & supplements profit leaks
6.9% – 16.5% of revenue typically at risk
Netherlands
Food, drinks & supplements profit leaks
6.8% – 16.1% of revenue typically at risk
Belgium
Food, drinks & supplements profit leaks
6.9% – 16.4% of revenue typically at risk
United Kingdom
Food, drinks & supplements profit leaks
7.1% – 16.8% of revenue typically at risk
France
Food, drinks & supplements profit leaks
6.7% – 15.9% of revenue typically at risk
Nordics (SE, DK, NO, FI)
Food, drinks & supplements profit leaks
7.1% – 16.9% of revenue typically at risk
Southern Europe (ES, IT, PT, GR)
Food, drinks & supplements profit leaks
6.6% – 15.7% of revenue typically at risk
United States
Food, drinks & supplements profit leaks
7.2% – 16.9% of revenue typically at risk
Canada
Food, drinks & supplements profit leaks
7.2% – 17.0% of revenue typically at risk
Australia & New Zealand
Food, drinks & supplements profit leaks
7.1% – 16.7% of revenue typically at risk
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