The Profit Leak Score
One number for how much of your revenue is at risk of leaking away — and, more usefully, which categories are responsible for it. Don't just track revenue. Find the money you're losing.
What it measures
The score runs from 0 to 100. It expresses the estimated share of revenue at risk across seven categories, weighted by the money each one is estimated to cost you. A higher score means tighter profit.
Pricing
How much margin your prices and discount rules give away, and whether promotions land on products that can afford them.
Product profitability
The share of your catalogue with thin or negative contribution once discounts, shipping and returns are allocated.
Returns
Return pressure for your category and market, and the cost that stays with you after each refund.
Customer profitability
Whether repeat behaviour, discount dependency and return rates make a segment net positive.
Abandoned carts
Contribution lost at the final checkout step on traffic you already paid for.
Shipping
The gap between shipping revenue and real carrier cost, including thresholds and oversized parcels.
Conversion & profitability
How efficiently the traffic you buy turns into profitable orders rather than just orders.
How it is calculated
Each category produces an estimated share of monthly revenue at risk. Those shares are summed, weighted by category impact, and mapped onto a 0–100 index so that stores with more revenue at risk score lower.
In the free scan the inputs are public storefront signals — platform, catalogue, published policies and pricing — combined with benchmark ranges for your industry, country and sales area. With a connected store, the same categories are calculated from your actual orders, refunds, discounts, shipping charges and product costs.
What each band means
| Score | Band | What it means |
|---|---|---|
| 80–100 | Tight | Leakage is close to the best in your category. Focus on protecting it. |
| 65–79 | Healthy with gaps | One or two categories are costing real money; the rest is under control. |
| 50–64 | Leaking | Several categories leak at once. This is where most stores start. |
| Below 50 | Heavy leakage | A large share of revenue is at risk. Fixing the top two leaks usually moves the score fastest. |
From estimate to your actual numbers
- 01Run the free scan and get your estimated Profit Leak Report.
- 02Read your Profit Leak Score and the estimated share of revenue at risk.
- 03Review the top leaks, ranked by impact, with a recommended action each.
- 04Connect your store to replace estimates with your actual numbers.
- 05Work through the ranked actions and re-score the following month.
Estimates, not your numbers. Everything on this page is based on public ecommerce benchmarks and the signals a public storefront exposes. It is an indication of where profit typically leaks — not a measurement of your finances. Connect your store to replace estimates with your actual numbers.
Frequently asked questions
How is the Profit Leak Score calculated?+
It converts the estimated share of revenue at risk across the leak categories into a single 0–100 index, weighted by how much money each category is estimated to cost. A higher score means less of your revenue is at risk.
Is the score from the free scan the same as the connected-store score?+
No. The free scan produces an estimated score from public storefront signals plus benchmarks for your industry, country and sales area. Once your store is connected, the same model runs on your real orders, refunds, discounts, shipping and costs.
Does a low score mean I am losing that money right now?+
No. The scan output is an estimate of where profit typically leaks in stores like yours, not a measurement of your finances. Treat it as a prioritised starting point.
How much of the identified leakage can be recovered?+
We assume roughly 60% of identified leakage is actionable, which is deliberately conservative. Some leakage is simply the cost of doing business in your category.